Agrishow is part of the Informa Markets Division of Informa PLC

Informa
Informa

DIGITAL AMBASSADORS 2025

Andressa Biata

@abiata

Andressa Biata is a cattle rancher in a family succession, a communicator, businesswoman and agro-promoter. A publicist by training, Andressa Biata took over the family business. The farm was inherited from her grandfather. Her mother has been in charge of managing the property for the last ten years, and is also a partner in a veterinary assistance company, representing livestock products, machinery services and cattle transportation. Andressa actively uses social media to share with the world her routine and passion for livestock farming on her property and in all her activities, from Costa Rica, Mato Grosso do Sul. For this reason, she is also an AGRISHOW Digital Ambassador.

A Menina do Agro

@ameninadoagro 

Journalist with experience in the main agribusiness media outlets. Passionate about the countryside, she created the profile A Menina do Agro to share information and curiosities about agribusiness and what is happening in the world. The window between the countryside and the city.

Monaliza Pelicioni

@monalizapelicioni

Monaliza Pelicioni is a journalist and specialist in digital marketing for agribusiness. With over 10 years of experience and winner of the Abag – Brazilian Agribusiness Association award in the Television category in 2010, she uses the power of communication to promote the greatness of agriculture in partnership with the giants of the sector. She is also the creator of AgroPontoCom, a brand that generates communication and marketing content in agribusiness.

Luiz Viana

@cafecomluizviana

Luiz Viana lives in the city of Cabo Verde, in the south of Minas Gerais. He is a Coffee Technologist and is specializing in Soils and Plant Nutrition. He works as a Coffee Producer, Coffee Consultant and Researcher. He has a property that is dedicated to developing research, meeting the demand of companies for product validation, and also the demand of the public that follows him on social media. He has been working on Instagram, YouTube and TikTok for 2 years, sharing practical and simple information, in addition to showing the day-to-day life of an experimental property, also sharing some of the results he achieves in some of his work. He is passionate about coffee culture and the opportunity to share knowledge with producers through social media, in addition to being able to bring fun and entertainment.

Lari Pierobon

@lari_pierobon

Larissa Pierobon, a rural producer in the interior of São Paulo, graduated in Dentistry and a businesswoman in the digital marketing sector of Agribusiness. She helps her husband with his daily grain farming routine and shares the challenges and achievements of the agricultural sector with her followers on social media. A pioneer in agricultural content on social media in partnership with her husband João Pierobon, Larissa is the mainstay of the family's rural enterprise, a role that several wives play in the daily lives of a rural property and are responsible for the family's success in the sector.

João Pierobon

@joao_pierobon

João Pierobon, a rural producer in the interior of São Paulo, graduated in production engineering, has been cultivating grains in a region that is used for sugarcane for 4 years, and showing the possibility of changing the culture, working on soil structuring and, with that, finding the best cultivar for the state of São Paulo. A pioneer in bringing his day-to-day life as a rural producer to the internet since 2015, thus encouraging young people to realize their dreams through agribusiness. He is one of the greatest references for entrepreneurs and influencers in the agricultural sector in Brazil.

Michele Guizini

@mihguizini

From a family of cattle ranchers, Michele is an agricultural engineer and content creator for over 11 years, living in the city of Querência, in the interior of Mato Grosso. She communicates through the Instagram and TikTok platforms as @mihguizini. A pioneer in the Agro segment, considered one of the biggest influencers in Brazil and in the world. Winner of the award, Digital Micro-Influencers of the Year 2020, in the Agro category. Award held by CECOM (Center for Studies and Telecommunications)

Agronômo Sincero

@oagronomosincero

Daniel Barbosa is the son of a farmer, has a degree in agricultural engineering and currently works in the commercial sector in the interior of São Paulo. He specializes in sales and marketing. Through digital media, he creates content based on entertainment and information, which seeks to add value to the daily lives of his followers by generating knowledge in a humorous way!

Rodrigo Capella

@capella.rodrigo

Rodrigo Capella is the ambassador of Agrishow for the sixth consecutive edition. With an MBA in Agribusiness from USP/Esalq, Capella is the General Director of Strategic Action. He is the author of several books and articles on communication and marketing, and the creator of the project “Alertas do Agronegócio”, which brings demands from the sector to the Executive and Legislative branches.

Dieferson Karpinski

@_karpinski

Dieferson Karpinski lives in the countryside of Paraná and shares his routine through Instagram and YouTube. He is the son of farmers who grow soy, wheat and corn. He focuses on agricultural machinery and family succession, showing what he knows and also learning from his followers.

Agro Oficial

@agrooficial

Andrei Oláh is an engineer and comes from a family of farmers from Apucarana, PR. He is the influencer responsible for AgroOficial, a profile dedicated to agribusiness, which has been providing information and entertainment in a dynamic way every day for 9 years, with uncomplicated content about agriculture, management and trends in the agricultural market to help in the day-to-day life in the field.

Rafael Martins

@agro_rafaelmartins

Rafael Martins is an Agricultural Engineer, Consultant and Rural Producer in São Jose do Rio Preto, SP. He graduated from the Federal University of Viçosa, with an MBA in Strategic Management of Agribusiness from the Getúlio Vargas Foundation and has worked for multinationals such as Bunge and Netafim. Today he is the owner of Fazenda Viçosa (https://fazendavicosa.com.br) and also produces technical content, showing innovations and techniques from pre-planting to post-harvest that have helped small rural producers throughout Brazil.

Chris Morais

@megachrismorais

Chris Morais. Civil engineer, sustainable rural producer. First woman to be President of the Beef Chamber at the Agriculture Department of the State of São Paulo, member of the boards of entities, ACSP agricultural council; CMEC / ACSP / FACESP / CACB; GPB; ASSOVALE; APROB GO-TO, Casa dos Engenheiros Barretos. In the production of sustainable livestock, she is the Creator of the Mega Lavoura de Arroba project, the rearing and finishing of entire male Nelore. Certified in the CAR with environmental surplus, by the Brazilian Forest Code, to comply with the strict international contracts for beef and sustainable and traceable Brazilian leather for international markets, such as the USA, Europe and China. Including the strict luxury market for sustainable and traceable leather.

Priscila Loire

@priscilaloire.cafe

•⁠ ⁠Agronomist from UFV

•⁠ ⁠⁠Master in Plant Production from UFV

•⁠ ⁠⁠Specialist in coffee farm management

•⁠ ⁠⁠Consultant in coffee growing

Ana Cecilia Giorgi

@chechugiorgi

I'm Ana Cecilia Giorgi, but they call me Chechu, I'm from Monte Maíz, province of Córdoba! 

I am an agricultural producer, I joined the family business in 2021, and since that moment I have been doing agricultural tasks both in harvesting and planting, and livestock tasks in a breeding cattle herd.

In 2021 I began to generate content on social networks, all related to agriculture, it started as a hobby, which soon became another job, which complements perfectly with my work in the field! What I like most about my jobs is being able to create a community of people interested in agricultural production in Argentina and other countries!